Negotiation Guide
Opening Offer
$31,852
Fair Price
$33,352
Walk Away Above
$33,480
- • Recent buyers paid ~$257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$29,912
Est. Invoice$30,584
Holdback$672
MSRP (Sticker)$33,609
Asking Price$33,609
Markup$0
Dealer Margin on This Car$3,697
Percentile70% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold512
Avg Markup-$257
Median Markup$0
Best Deal-$2,470
Worst Deal+$4,295
% Sold Below MSRP76%
Avg Days to Sell25 days
Dealer Profile
Inventory145 vehicles
Avg Markup (All Models)-$159
Avg Markup (Prius)$0
% Below MSRP99%
Avg Days to Sell29 days
Avg Sold Markup-$398
Price History
Jun 20, 2026$34,093 → $33,609(-$484)
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