Negotiation Guide
Opening Offer
$29,403
Fair Price
$30,903
Walk Away Above
$30,858
- • Recent buyers paid ~$89 above MSRP
Price Breakdown
Est. Dealer Cost$27,424
Est. Invoice$28,041
Holdback (est.)$616
MSRP (Sticker)$30,814
Asking Price$34,079
Markup+$3,265
Est. Dealer Margin on This Car$6,655
Percentile99% of inventory is priced lower
Days on Lot15 days
What Others Paid (Last 30 Days)
Cars Sold505
Avg Markup+$89
Median Markup$0
Best Deal-$1,569
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days
Dealer Profile
Inventory428 vehicles
Avg Markup (All Models)-$127
Avg Markup (Prius)+$2,477
% Below MSRP53%
Avg Days to Sell21 days
Avg Sold Markup+$634
Price History
Jul 14, 2026$33,580 → $34,079(+$499)
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