Deal Sheet: 2026 Prius XLE FWD

Toyota of Rockwall · Rockwall, TX · VIN: JTDACAAU2T3083100

This Is Already a Great Deal

Opening Offer

$32,791

Asking Price

$33,805

Max Price

$33,805

• Recent buyers paid ~$257 below MSRP
• Asking price is already $1,069 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$31,267

Est. Invoice$31,969

Holdback$703

MSRP (Sticker)$35,131

Dealer Add-Ons (DIA)+$225

Asking Price$33,805

Markup-$1,326

Dealer Margin on This Car$2,538

Percentile13% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold512

Avg Markup-$257

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,295

% Sold Below MSRP76%

Avg Days to Sell25 days

Dealer Profile

Inventory245 vehicles

Avg Markup (All Models)-$1,693

Avg Markup (Prius)-$1,326

% Below MSRP91%

Avg Days to Sell22 days

Avg Sold Markup-$1,308

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