Deal Sheet: 2026 Prius LE FWD

Toyota of Massapequa · Seaford, NY · VIN: JTDACAAU2T3082142

Negotiation Guide

Opening Offer

$29,978

Fair Price

$31,478

Walk Away Above

$31,725

• Recent buyers paid ~$20 above MSRP
• Sitting 60 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$28,455

Est. Invoice$29,095

Holdback$639

MSRP (Sticker)$31,972

Asking Price$31,972

Markup$0

Dealer Margin on This Car$3,517

Percentile70% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold572

Avg Markup+$20

Median Markup$0

Best Deal-$2,231

Worst Deal+$4,048

% Sold Below MSRP70%

Avg Days to Sell23 days

Dealer Profile

Inventory151 vehicles

Avg Markup (All Models)+$958

Avg Markup (Prius)$0

% Below MSRP55%

Avg Days to Sell36 days

Avg Sold Markup+$515

Price History

Jun 4, 2026$31,872 → $31,972(+$100)

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