Deal Sheet: 2026 Prius LE FWD

Coad Toyota Paducah · Paducah, KY · VIN: JTDACAAU2T3082058

Negotiation Guide

Opening Offer

$28,827

Fair Price

$30,327

Walk Away Above

$30,618

• Recent buyers paid ~$23 above MSRP
• Sitting 65 days (avg 22) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$27,508

Est. Invoice$28,126

Holdback$618

MSRP (Sticker)$30,908

Dealer Add-Ons (DIA)+$449

Asking Price$31,006

Markup+$98

Dealer Margin on This Car$3,498

Percentile73% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold550

Avg Markup+$23

Median Markup$0

Best Deal-$2,231

Worst Deal+$4,048

% Sold Below MSRP70%

Avg Days to Sell22 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$268

Avg Markup (Prius)+$98

% Below MSRP44%

Avg Days to Sell31 days

Avg Sold Markup-$457

Price History

May 5, 2026$30,757 → $30,257(-$500)

May 12, 2026$30,257 → $30,857(+$600)

May 21, 2026$30,857 → $30,607(-$250)

Jun 20, 2026$30,607 → $31,006(+$399)

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