Deal Sheet: 2026 Prius XLE FWD

McKinnon Toyota · Clanton, AL · VIN: JTDACAAU2T3080519

Negotiation Guide

Opening Offer

$34,118

Fair Price

$35,618

Walk Away Above

$36,038

• Recent buyers paid ~$195 below MSRP
• Sitting 72 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$32,448

Est. Invoice$33,177

Holdback (est.)$729

MSRP (Sticker)$36,458

Asking Price$37,357

Markup+$899

Est. Dealer Margin on This Car$4,909

Percentile95% of inventory is priced lower

Days on Lot72 days

What Others Paid (Last 30 Days)

Cars Sold442

Avg Markup-$195

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$562

Avg Markup (Prius)+$899

% Below MSRP48%

Avg Days to Sell20 days

Avg Sold Markup+$269

Price History

Jun 4, 2026$36,458 → $37,257(+$799)

Jun 20, 2026$37,257 → $37,357(+$100)

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