Deal Sheet: 2027 Prius XLE FWD

Roberts Toyota · Columbia, TN · VIN: JTDACAAU1V3084841

This Is Already a Great Deal

Opening Offer

$34,349

Asking Price

$35,411

Max Price

$35,411

• Recent buyers paid ~$197 below MSRP
• Asking price is already $254 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$31,917

Est. Invoice$32,634

Holdback (est.)$717

MSRP (Sticker)$35,862

Asking Price$35,411

Markup-$451

Est. Dealer Margin on This Car$3,494

Percentile18% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold440

Avg Markup-$197

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory258 vehicles

Avg Markup (All Models)+$492

Avg Markup (Prius)-$451

% Below MSRP32%

Avg Days to Sell31 days

Avg Sold Markup+$344

Price History

Jul 12, 2026$34,913 → $35,411(+$498)

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