Deal Sheet: 2026 Prius LE FWD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: JTDACAAU1T3083928

Negotiation Guide

Opening Offer

$28,798

Fair Price

$30,298

Walk Away Above

$30,253

• Recent buyers paid ~$89 above MSRP

Price Breakdown

Est. Dealer Cost$26,886

Est. Invoice$27,490

Holdback (est.)$604

MSRP (Sticker)$30,209

Dealer Add-Ons (DIA)+$895

Asking Price$30,676

Markup+$467

Est. Dealer Margin on This Car$3,790

Percentile83% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold505

Avg Markup+$89

Median Markup$0

Best Deal-$1,569

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory275 vehicles

Avg Markup (All Models)-$146

Avg Markup (Prius)-$84

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$14

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