Deal Sheet: 2026 Prius LE FWD

Toyota of Des Moines · Grimes, IA · VIN: JTDACAAU1T3083640

Negotiation Guide

Opening Offer

$29,902

Fair Price

$31,402

Walk Away Above

$31,357

• Recent buyers paid ~$89 above MSRP

Price Breakdown

Est. Dealer Cost$27,869

Est. Invoice$28,495

Holdback (est.)$626

MSRP (Sticker)$31,313

Asking Price$31,493

Markup+$180

Est. Dealer Margin on This Car$3,624

Percentile74% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold505

Avg Markup+$89

Median Markup$0

Best Deal-$1,569

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory402 vehicles

Avg Markup (All Models)+$23

Avg Markup (Prius)+$180

% Below MSRP6%

Avg Days to Sell33 days

Avg Sold Markup-$152

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