This Is Already a Great Deal
Opening Offer
$34,373
Asking Price
$35,436
Max Price
$35,436
- • Recent buyers paid ~$195 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,431 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$32,985
Est. Invoice$33,726
Holdback (est.)$741
MSRP (Sticker)$37,062
Asking Price$35,436
Markup-$1,626
Est. Dealer Margin on This Car$2,451
Percentile5% of inventory is priced lower
Days on Lot14 days
What Others Paid (Last 30 Days)
Cars Sold442
Avg Markup-$195
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell26 days
Dealer Profile
Inventory214 vehicles
Avg Markup (All Models)-$2,134
Avg Markup (Prius)-$1,628
% Below MSRP100%
Avg Days to Sell20 days
Avg Sold Markup-$1,934
Price History
Jul 7, 2026$38,946 → $35,436(-$3,510)
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