Deal Sheet: 2026 Prius XLE FWD

Billion Toyota · Sioux Falls, SD · VIN: JTDACAAU1T3083119

Negotiation Guide

Opening Offer

$32,827

Fair Price

$34,327

Walk Away Above

$34,425

• Recent buyers paid ~$197 below MSRP

Price Breakdown

Est. Dealer Cost$30,726

Est. Invoice$31,417

Holdback (est.)$690

MSRP (Sticker)$34,524

Dealer Add-Ons (DIA)+$399

Asking Price$35,172

Markup+$648

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,446

Percentile90% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold440

Avg Markup-$197

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)+$281

Avg Markup (Prius)+$648

% Below MSRP11%

Avg Days to Sell33 days

Avg Sold Markup+$107

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