Deal Sheet: 2026 Prius LE FWD

Rochester Toyota · Rochester, NH · VIN: JTDACAAU1T3082889

Negotiation Guide

Opening Offer

$29,008

Fair Price

$30,508

Walk Away Above

$30,497

• Recent buyers paid ~$23 above MSRP

Price Breakdown

Est. Dealer Cost$27,132

Est. Invoice$27,741

Holdback$610

MSRP (Sticker)$30,485

Dealer Add-Ons (DIA)+$798

Asking Price$31,283

Markup+$798

Dealer Margin on This Car$4,151

Percentile87% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold550

Avg Markup+$23

Median Markup$0

Best Deal-$2,231

Worst Deal+$4,048

% Sold Below MSRP70%

Avg Days to Sell22 days

Dealer Profile

Inventory168 vehicles

Avg Markup (All Models)+$76

Avg Markup (Prius)+$499

% Below MSRP42%

Avg Days to Sell35 days

Avg Sold Markup+$130

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