Deal Sheet: 2026 Prius Limited FWD

Reliable Toyota · Springfield, MO · VIN: JTDACAAU1T125CK50

Negotiation Guide

Opening Offer

$37,798

Fair Price

$39,298

Walk Away Above

$39,443

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$35,233

Est. Invoice$36,025

Holdback$792

MSRP (Sticker)$39,588

Asking Price$39,588

Markup$0

Dealer Margin on This Car$4,355

Percentile63% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$290

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,698

% Sold Below MSRP70%

Avg Days to Sell25 days

Dealer Profile

Inventory403 vehicles

Avg Markup (All Models)-$573

Avg Markup (Prius)$0

% Below MSRP98%

Avg Days to Sell35 days

Avg Sold Markup-$948

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