Deal Sheet: 2026 Prius XLE FWD

Toyota of Brookfield · Brookfield, WI · VIN: JTDACAAU1T125CA35

Negotiation Guide

Opening Offer

$32,561

Fair Price

$34,061

Walk Away Above

$34,189

• Recent buyers paid ~$257 below MSRP

Price Breakdown

Est. Dealer Cost$30,543

Est. Invoice$31,229

Holdback$686

MSRP (Sticker)$34,318

Asking Price$34,318

Markup$0

Dealer Margin on This Car$3,775

Percentile70% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold512

Avg Markup-$257

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,295

% Sold Below MSRP76%

Avg Days to Sell25 days

Dealer Profile

Inventory200 vehicles

Avg Markup (All Models)-$1,513

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$819

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