Deal Sheet: 2026 Prius XLE FWD

Marietta Toyota · Marietta, GA · VIN: JTDACAAU0T3084228

Negotiation Guide

Opening Offer

$32,848

Fair Price

$34,348

Walk Away Above

$34,445

• Recent buyers paid ~$195 below MSRP

Price Breakdown

Est. Dealer Cost$30,743

Est. Invoice$31,434

Holdback (est.)$691

MSRP (Sticker)$34,543

Asking Price$34,543

Markup$0

Est. Dealer Margin on This Car$3,800

Percentile70% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold442

Avg Markup-$195

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory234 vehicles

Avg Markup (All Models)-$197

Avg Markup (Prius)+$11

% Below MSRP82%

Avg Days to Sell19 days

Avg Sold Markup+$473

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