Deal Sheet: 2026 Prius XLE FWD

Marthaler Toyota of Ashland · Ashland, WI · VIN: JTDACAAU0T3083922

Negotiation Guide

Opening Offer

$32,327

Fair Price

$33,827

Walk Away Above

$33,955

• Recent buyers paid ~$257 below MSRP

Price Breakdown

Est. Dealer Cost$30,335

Est. Invoice$31,016

Holdback$682

MSRP (Sticker)$34,084

Asking Price$34,084

Markup$0

Dealer Margin on This Car$3,749

Percentile70% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold512

Avg Markup-$257

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,295

% Sold Below MSRP76%

Avg Days to Sell25 days

Dealer Profile

Inventory57 vehicles

Avg Markup (All Models)-$157

Avg Markup (Prius)$0

% Below MSRP98%

Avg Days to Sell40 days

Avg Sold Markup-$307

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