Deal Sheet: 2027 Sportage Hybrid SX Prestige

Russ Darrow Madison Kia · Madison, WI · VIN: 7YAPEDDGXVY007280

This Is Already a Great Deal

Opening Offer

$39,537

Asking Price

$40,760

Max Price

$40,760

• Recent buyers paid ~$1,206 below MSRP
• Asking price is already $219 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$37,967

Est. Invoice$39,232

Holdback (est.)$1,266

MSRP (Sticker)$42,185

Asking Price$40,760

Markup-$1,425

Est. Dealer Margin on This Car$2,794

Percentile33% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory289 vehicles

Avg Markup (All Models)-$1,275

Avg Markup (Sportage Hybrid)-$967

% Below MSRP46%

Avg Days to Sell53 days

Avg Sold Markup-$1,297

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