Deal Sheet: 2027 Sportage Hybrid SX Prestige

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 7YAPEDDG9VY005245

Negotiation Guide

Opening Offer

$40,284

Fair Price

$41,784

Walk Away Above

$42,387

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$38,691

Est. Invoice$39,981

Holdback (est.)$1,290

MSRP (Sticker)$42,990

Asking Price$41,879

Markup-$1,111

Est. Dealer Margin on This Car$3,188

Percentile53% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$743

Avg Markup (Sportage Hybrid)-$856

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$772

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