Deal Sheet: 2027 Sportage Hybrid SX Prestige

McGovern Kia of Norwood · Norwood, MA · VIN: 7YAPEDDG8VY004748

Negotiation Guide

Opening Offer

$40,534

Fair Price

$42,034

Walk Away Above

$42,637

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$38,916

Est. Invoice$40,213

Holdback (est.)$1,297

MSRP (Sticker)$43,240

Asking Price$42,090

Markup-$1,150

Est. Dealer Margin on This Car$3,174

Percentile44% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$927

Avg Markup (Sportage Hybrid)-$814

% Below MSRP60%

Avg Days to Sell39 days

Avg Sold Markup-$910

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