Deal Sheet: 2027 Sportage Hybrid SX Prestige

Clay Cooley Kia · Irving, TX · VIN: 7YAPEDDG7VY005471

Negotiation Guide

Opening Offer

$40,434

Fair Price

$41,934

Walk Away Above

$42,537

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$38,826

Est. Invoice$40,120

Holdback (est.)$1,294

MSRP (Sticker)$43,140

Asking Price$42,156

Markup-$984

Est. Dealer Margin on This Car$3,330

Percentile86% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory276 vehicles

Avg Markup (All Models)-$649

Avg Markup (Sportage Hybrid)-$529

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$535

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