Deal Sheet: 2027 Sportage Hybrid SX Prestige

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: 7YAPEDDG6VY005459

Negotiation Guide

Opening Offer

$39,789

Fair Price

$41,289

Walk Away Above

$41,892

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$38,246

Est. Invoice$39,520

Holdback (est.)$1,275

MSRP (Sticker)$42,495

Asking Price$41,415

Markup-$1,080

Est. Dealer Margin on This Car$3,170

Percentile66% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory313 vehicles

Avg Markup (All Models)-$743

Avg Markup (Sportage Hybrid)-$856

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$772

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