Deal Sheet: 2027 Sportage Hybrid SX Prestige

Kia of Bowie · Bowie, MD · VIN: 7YAPEDDG5VY004612

Negotiation Guide

Opening Offer

$40,779

Fair Price

$42,279

Walk Away Above

$42,882

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$39,137

Est. Invoice$40,441

Holdback (est.)$1,305

MSRP (Sticker)$43,485

Asking Price$42,305

Markup-$1,180

Est. Dealer Margin on This Car$3,169

Percentile38% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sportage Hybrid)-$901

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$793

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