Deal Sheet: 2027 Sportage Hybrid SX Prestige

Bill Dube Kia · Somersworth, NH · VIN: 7YAPEDDG4VY007145

Negotiation Guide

Opening Offer

$39,899

Fair Price

$41,399

Walk Away Above

$42,002

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$38,345

Est. Invoice$39,623

Holdback (est.)$1,278

MSRP (Sticker)$42,605

Asking Price$41,508

Markup-$1,097

Est. Dealer Margin on This Car$3,164

Percentile58% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$851

Avg Markup (Sportage Hybrid)-$688

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$898

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