Deal Sheet: 2027 Sportage Hybrid SX Prestige

Cumberland Kia · Cookeville, TN · VIN: 7YAPEDDG3VY001255

Negotiation Guide

Opening Offer

$40,689

Fair Price

$42,189

Walk Away Above

$42,792

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$39,056

Est. Invoice$40,357

Holdback (est.)$1,302

MSRP (Sticker)$43,395

Asking Price$42,218

Markup-$1,177

Est. Dealer Margin on This Car$3,163

Percentile39% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$892

Avg Markup (Sportage Hybrid)-$832

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$858

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