Deal Sheet: 2027 Sportage Hybrid SX Prestige

Fowler Kia of Windsor · Windsor, CO · VIN: 7YAPEDDG2VY007578

Negotiation Guide

Opening Offer

$39,479

Fair Price

$40,979

Walk Away Above

$41,582

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$37,967

Est. Invoice$39,232

Holdback (est.)$1,266

MSRP (Sticker)$42,185

Asking Price$41,156

Markup-$1,029

Est. Dealer Margin on This Car$3,190

Percentile84% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory142 vehicles

Avg Markup (All Models)-$941

Avg Markup (Sportage Hybrid)-$852

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$900

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