Deal Sheet: 2027 Sportage Hybrid SX Prestige

Kia Motors of Old Saybrook · Old Saybrook, CT · VIN: 7YAPEDDG2VY005877

Negotiation Guide

Opening Offer

$40,039

Fair Price

$41,539

Walk Away Above

$42,142

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$38,471

Est. Invoice$39,753

Holdback (est.)$1,282

MSRP (Sticker)$42,745

Asking Price$41,626

Markup-$1,119

Est. Dealer Margin on This Car$3,156

Percentile52% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$790

Avg Markup (Sportage Hybrid)-$709

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$804

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