Deal Sheet: 2027 Sportage Hybrid SX Prestige

Fairfield Kia · Keene, NH · VIN: 7YAPEDDG2VY001652

Negotiation Guide

Opening Offer

$40,494

Fair Price

$41,994

Walk Away Above

$42,597

• Recent buyers paid ~$1,206 below MSRP

Price Breakdown

Est. Dealer Cost$38,880

Est. Invoice$40,176

Holdback (est.)$1,296

MSRP (Sticker)$43,200

Asking Price$42,067

Markup-$1,133

Est. Dealer Margin on This Car$3,187

Percentile45% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold2426

Avg Markup-$1,207

Median Markup-$1,123

Best Deal-$1,805

Worst Deal-$608

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$872

Avg Markup (Sportage Hybrid)-$870

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$807

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