Deal Sheet: 2027 Sportage Hybrid EX

McGovern Kia of Norwood · Norwood, MA · VIN: 7YAPCDDG7VY007081

Negotiation Guide

Opening Offer

$35,095

Fair Price

$36,595

Walk Away Above

$36,935

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$33,548

Est. Invoice$34,666

Holdback (est.)$1,118

MSRP (Sticker)$37,275

Asking Price$36,625

Markup-$650

Est. Dealer Margin on This Car$3,078

Percentile38% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$927

Avg Markup (Sportage Hybrid)-$814

% Below MSRP60%

Avg Days to Sell39 days

Avg Sold Markup-$910

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