Deal Sheet: 2027 Sportage Hybrid EX

Russ Darrow Madison Kia · Madison, WI · VIN: 7YAPCDDG5VY005376

This Is Already a Great Deal

Opening Offer

$34,885

Asking Price

$35,964

Max Price

$35,964

• Recent buyers paid ~$680 below MSRP
• Asking price is already $316 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$33,264

Est. Invoice$34,373

Holdback (est.)$1,109

MSRP (Sticker)$36,960

Asking Price$35,964

Markup-$996

Est. Dealer Margin on This Car$2,700

Percentile6% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory289 vehicles

Avg Markup (All Models)-$1,275

Avg Markup (Sportage Hybrid)-$967

% Below MSRP46%

Avg Days to Sell53 days

Avg Sold Markup-$1,297

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