Deal Sheet: 2027 Sportage Hybrid EX

Fitzgerald Kia of Annapolis · Annapolis, MD · VIN: 7YAPCDDG5VY001196

Negotiation Guide

Opening Offer

$34,405

Fair Price

$35,905

Walk Away Above

$36,245

• Recent buyers paid ~$680 below MSRP

Price Breakdown

Est. Dealer Cost$32,927

Est. Invoice$34,024

Holdback (est.)$1,098

MSRP (Sticker)$36,585

Asking Price$36,168

Markup-$417

Est. Dealer Margin on This Car$3,242

Percentile94% of inventory is priced lower

Days on Lot29 days

What Others Paid (Last 30 Days)

Cars Sold2275

Avg Markup-$680

Median Markup-$613

Best Deal-$1,212

Worst Deal-$205

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory125 vehicles

Avg Markup (All Models)-$666

Avg Markup (Sportage Hybrid)-$698

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$652

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