Deal Sheet: 2027 Sportage Hybrid S

King Kia of Laurel · Laurel, MD · VIN: 7YAPBDDG4VY004299

Negotiation Guide

Opening Offer

$32,603

Fair Price

$34,103

Walk Away Above

$34,409

• Recent buyers paid ~$612 below MSRP

Price Breakdown

Est. Dealer Cost$31,244

Est. Invoice$32,285

Holdback (est.)$1,041

MSRP (Sticker)$34,715

Asking Price$34,159

Markup-$556

Est. Dealer Margin on This Car$2,916

Percentile53% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold613

Avg Markup-$612

Median Markup-$556

Best Deal-$991

Worst Deal-$197

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory277 vehicles

Avg Markup (All Models)-$848

Avg Markup (Sportage Hybrid)-$771

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$890

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