Deal Sheet: 2026 Sequoia Platinum 4WD

Findlay Toyota · Henderson, NV · VIN: 7SVAAABAXTX34F541

Negotiation Guide

Opening Offer

$85,287

Fair Price

$86,787

Walk Away Above

$87,246

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,058

Est. Invoice$79,812

Holdback (est.)$1,754

MSRP (Sticker)$87,706

Dealer Add-Ons (DIA)+$1,595

Asking Price$89,800

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$11,742

Percentile96% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (Sequoia)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,025

Cheaper Sequoia Platinum 4WD Inventory

Dick Hannah ToyotaKelso, WA

-$10,273$82,10318d

Jimmy Vasser ToyotaNapa, CA

-$8,430$84,9957d

Evans ToyotaFort Wayne, IN

-$7,683$78,24047d

Columbia Gorge ToyotaThe Dalles, OR

-$7,380$83,07798d

Kendall Toyota of BendBend, OR

-$7,189$80,11490d

Edmark ToyotaNampa, ID

-$7,102$78,48631d

Edmark ToyotaNampa, ID

-$7,102$78,48639d

Sansone ToyotaAvenel, NJ

-$7,066$80,71287d

Peterson ToyotaBoise, ID

-$7,032$78,19176d

Toyota of GladstoneGladstone, OR

-$7,009$83,72890d