Deal Sheet: 2026 Sequoia Platinum 4WD

Heartland Toyota · Bremerton, WA · VIN: 7SVAAABAXTX100122

Negotiation Guide

Opening Offer

$83,718

Fair Price

$85,218

Walk Away Above

$85,677

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$76,662

Est. Invoice$78,385

Holdback (est.)$1,723

MSRP (Sticker)$86,137

Asking Price$86,037

Markup-$100

Est. Dealer Margin on This Car$9,375

Percentile28% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory460 vehicles

Avg Markup (All Models)-$478

Avg Markup (Sequoia)-$213

% Below MSRP67%

Avg Days to Sell37 days

Avg Sold Markup-$652

Cheaper Sequoia Platinum 4WD Inventory

Dick Hannah ToyotaKelso, WA

-$10,273$82,10319d

Jimmy Vasser ToyotaNapa, CA

-$8,430$84,9958d

Evans ToyotaFort Wayne, IN

-$7,683$78,24048d

Columbia Gorge ToyotaThe Dalles, OR

-$7,380$83,07799d

Kendall Toyota of BendBend, OR

-$7,189$80,11491d

Edmark ToyotaNampa, ID

-$7,102$78,48632d

Edmark ToyotaNampa, ID

-$7,102$78,48640d

Sansone ToyotaAvenel, NJ

-$7,066$80,71288d

Peterson ToyotaBoise, ID

-$7,032$78,19177d

Toyota of GladstoneGladstone, OR

-$7,009$83,72891d