Deal Sheet: 2026 Sequoia Platinum 4WD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 7SVAAABAXTX099750

Negotiation Guide

Opening Offer

$84,727

Fair Price

$86,227

Walk Away Above

$86,686

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,560

Est. Invoice$79,303

Holdback (est.)$1,743

MSRP (Sticker)$87,146

Dealer Add-Ons (DIA)+$895

Asking Price$88,540

Markup+$1,394

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,980

Percentile93% of inventory is priced lower

Days on Lot24 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (Sequoia)+$753

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$23

Price History

Jul 1, 2026$88,209 → $87,840(-$369)

Jul 2, 2026$87,840 → $88,540(+$700)

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