Deal Sheet: 2026 Sequoia Platinum 4WD

Heiser Toyota · Milwaukee, WI · VIN: 7SVAAABAXTX098209

Negotiation Guide

Opening Offer

$82,804

Fair Price

$84,304

Walk Away Above

$84,763

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$75,848

Est. Invoice$77,553

Holdback (est.)$1,704

MSRP (Sticker)$85,223

Asking Price$85,223

Markup$0

Est. Dealer Margin on This Car$9,375

Percentile68% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory187 vehicles

Avg Markup (All Models)-$551

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$402

Price History

Jun 17, 2026$85,373 → $85,223(-$150)

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