Deal Sheet: 2026 Sequoia Platinum 4WD

Toyota of Dothan · Dothan, AL · VIN: 7SVAAABAXTX088747

Negotiation Guide

Opening Offer

$82,602

Fair Price

$84,102

Walk Away Above

$85,399

• Recent buyers paid ~$860 below MSRP
• Sitting 134 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$77,159

Est. Invoice$78,893

Holdback (est.)$1,734

MSRP (Sticker)$86,696

Asking Price$86,696

Markup$0

Est. Dealer Margin on This Car$9,537

Percentile67% of inventory is priced lower

Days on Lot134 days

What Others Paid (Last 30 Days)

Cars Sold1051

Avg Markup-$860

Median Markup$0

Best Deal-$11,401

Worst Deal+$9,995

% Sold Below MSRP70%

Avg Days to Sell40 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$1,289

Avg Markup (Sequoia)$0

% Below MSRP97%

Avg Days to Sell32 days

Avg Sold Markup+$69

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