Deal Sheet: 2026 Sequoia Platinum 4WD

Findlay Toyota · Henderson, NV · VIN: 7SVAAABA9TX100824

Negotiation Guide

Opening Offer

$85,319

Fair Price

$86,819

Walk Away Above

$87,278

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,087

Est. Invoice$79,842

Holdback (est.)$1,755

MSRP (Sticker)$87,738

Dealer Add-Ons (DIA)+$1,595

Asking Price$89,832

Markup+$2,094

Markup includes $1,595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$11,745

Percentile96% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory952 vehicles

Avg Markup (All Models)+$1,313

Avg Markup (Sequoia)+$2,094

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup+$1,021

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