Deal Sheet: 2026 Sequoia Platinum 4WD

Rochester Toyota · S.E.", MN · VIN: 7SVAAABA9TX100709

Negotiation Guide

Opening Offer

$84,049

Fair Price

$85,549

Walk Away Above

$86,008

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,957

Est. Invoice$78,686

Holdback (est.)$1,729

MSRP (Sticker)$86,468

Asking Price$85,768

Markup-$700

Est. Dealer Margin on This Car$8,811

Percentile24% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory233 vehicles

Avg Markup (All Models)-$40

Avg Markup (Sequoia)-$350

% Below MSRP94%

Avg Days to Sell32 days

Avg Sold Markup-$8

Price History

Jul 16, 2026$86,468 → $85,768(-$700)

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