Deal Sheet: 2026 Sequoia Platinum 4WD

CMA's Toyota of Martinsburg · Martinsburg, WV · VIN: 7SVAAABA9TX100046

Negotiation Guide

Opening Offer

$82,774

Fair Price

$84,274

Walk Away Above

$84,733

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$75,822

Est. Invoice$77,526

Holdback (est.)$1,704

MSRP (Sticker)$85,193

Asking Price$85,193

Markup$0

Est. Dealer Margin on This Car$9,371

Percentile68% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory239 vehicles

Avg Markup (All Models)-$601

Avg Markup (Sequoia)$0

% Below MSRP98%

Avg Days to Sell34 days

Avg Sold Markup-$176

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