Deal Sheet: 2026 Sequoia Platinum 4WD

Landers Toyota · Little Rock, AR · VIN: 7SVAAABA9TX099884

Negotiation Guide

Opening Offer

$86,729

Fair Price

$88,229

Walk Away Above

$88,688

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$79,342

Est. Invoice$81,125

Holdback (est.)$1,783

MSRP (Sticker)$89,148

Dealer Add-Ons (DIA)+$599

Asking Price$89,876

Markup+$728

Markup includes $599 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,534

Percentile86% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory510 vehicles

Avg Markup (All Models)-$731

Avg Markup (Sequoia)+$629

% Below MSRP45%

Avg Days to Sell25 days

Avg Sold Markup-$572

Price History

Jul 8, 2026$89,047 → $89,876(+$829)

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