Deal Sheet: 2026 Sequoia Platinum 4WD

Dolan Toyota · Reno, NV · VIN: 7SVAAABA9TX099724

Negotiation Guide

Opening Offer

$84,779

Fair Price

$86,279

Walk Away Above

$86,738

• Recent buyers paid ~$919 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$77,606

Est. Invoice$79,350

Holdback (est.)$1,744

MSRP (Sticker)$87,198

Dealer Add-Ons (DIA)+$1,348

Asking Price$87,198

Markup$0

Est. Dealer Margin on This Car$9,592

Percentile68% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory552 vehicles

Avg Markup (All Models)-$2,503

Avg Markup (Sequoia)-$690

% Below MSRP92%

Avg Days to Sell49 days

Avg Sold Markup-$932

Price History

Jul 14, 2026$88,546 → $87,198(-$1,348)

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