Deal Sheet: 2026 Sequoia Platinum 4WD

Heartland Toyota · Bremerton, WA · VIN: 7SVAAABA9TX096757

Negotiation Guide

Opening Offer

$83,424

Fair Price

$84,924

Walk Away Above

$85,383

• Recent buyers paid ~$919 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$76,400

Est. Invoice$78,117

Holdback (est.)$1,717

MSRP (Sticker)$85,843

Asking Price$85,043

Markup-$800

Est. Dealer Margin on This Car$8,643

Percentile24% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory460 vehicles

Avg Markup (All Models)-$478

Avg Markup (Sequoia)-$213

% Below MSRP67%

Avg Days to Sell37 days

Avg Sold Markup-$672

Price History

Jun 9, 2026$83,843 → $85,543(+$1,700)

Jun 20, 2026$85,543 → $85,743(+$200)

Jun 24, 2026$85,743 → $85,543(-$200)

Jul 1, 2026$85,543 → $85,043(-$500)

Cheaper Sequoia Platinum 4WD Inventory

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-$8,430$84,9957d

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-$7,683$78,24047d

Columbia Gorge ToyotaThe Dalles, OR

-$7,380$83,07798d

Kendall Toyota of BendBend, OR

-$7,189$80,11490d

Edmark ToyotaNampa, ID

-$7,102$78,48631d

Edmark ToyotaNampa, ID

-$7,102$78,48639d

Sansone ToyotaAvenel, NJ

-$7,066$80,71287d

Peterson ToyotaBoise, ID

-$7,032$78,19176d

Toyota of GladstoneGladstone, OR

-$7,009$83,72890d