Deal Sheet: 2026 Sequoia Platinum 4WD

Roswell Toyota · Roswell, NM · VIN: 7SVAAABA8TX33H731

Negotiation Guide

Opening Offer

$85,789

Fair Price

$87,289

Walk Away Above

$87,748

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,505

Est. Invoice$80,269

Holdback (est.)$1,764

MSRP (Sticker)$88,208

Dealer Add-Ons (DIA)+$819

Asking Price$89,027

Markup+$819

Markup includes $819 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,522

Percentile89% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)+$271

Avg Markup (Sequoia)+$819

% Below MSRP18%

Avg Days to Sell35 days

Avg Sold Markup+$68

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