Deal Sheet: 2026 Sequoia Platinum 4WD

Fowler Toyota · Norman, OK · VIN: 7SVAAABA8TX32I012

Negotiation Guide

Opening Offer

$85,935

Fair Price

$87,435

Walk Away Above

$87,894

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,635

Est. Invoice$80,402

Holdback (est.)$1,767

MSRP (Sticker)$88,354

Asking Price$88,953

Markup+$599

Est. Dealer Margin on This Car$10,318

Percentile84% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory256 vehicles

Avg Markup (All Models)+$254

Avg Markup (Sequoia)+$1,498

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$772

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