Deal Sheet: 2026 Sequoia TRD Pro 4WD

Toyota of Jackson · Jackson, MS · VIN: 7SVAAABA8TX31G488

Negotiation Guide

Opening Offer

$85,587

Fair Price

$87,087

Walk Away Above

$86,957

• Recent buyers paid ~$259 above MSRP

Price Breakdown

Est. Dealer Cost$77,277

Est. Invoice$79,013

Holdback (est.)$1,737

MSRP (Sticker)$86,828

Dealer Add-Ons (DIA)+$1,395

Asking Price$88,223

Markup+$1,395

Markup includes $1,395 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,946

Percentile89% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold668

Avg Markup+$259

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)+$429

Avg Markup (Sequoia)+$1,395

% Below MSRP30%

Avg Days to Sell24 days

Avg Sold Markup+$514

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