Deal Sheet: 2026 Sequoia Platinum 4WD

Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 7SVAAABA8TX30A839

Negotiation Guide

Opening Offer

$84,103

Fair Price

$85,603

Walk Away Above

$86,062

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$77,005

Est. Invoice$78,735

Holdback (est.)$1,730

MSRP (Sticker)$86,522

Dealer Add-Ons (DIA)+$895

Asking Price$87,916

Markup+$1,394

Markup includes $895 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$10,911

Percentile93% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$149

Avg Markup (Sequoia)+$753

% Below MSRP46%

Avg Days to Sell22 days

Avg Sold Markup+$27

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