Deal Sheet: 2026 Sequoia TRD Pro 4WD

City Toyota · Great Falls, MT · VIN: 7SVAAABA8TX29C984

Negotiation Guide

Opening Offer

$86,376

Fair Price

$87,876

Walk Away Above

$87,993

• Recent buyers paid ~$263 above MSRP
• Sitting 50 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$78,417

Est. Invoice$80,179

Holdback (est.)$1,762

MSRP (Sticker)$88,109

Dealer Add-Ons (DIA)+$199

Asking Price$88,308

Markup+$199

Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$9,891

Percentile66% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold645

Avg Markup+$263

Median Markup$0

Best Deal-$7,250

Worst Deal+$11,494

% Sold Below MSRP61%

Avg Days to Sell32 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$1,228

Avg Markup (Sequoia)-$914

% Below MSRP90%

Avg Days to Sell35 days

Avg Sold Markup-$1,140

Price History

Jun 27, 2026$87,608 → $88,308(+$700)

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