Deal Sheet: 2026 Sequoia Platinum 4WD

I-95 Toyota of Brunswick · Brunswick, GA · VIN: 7SVAAABA8TX100393

Negotiation Guide

Opening Offer

$87,683

Fair Price

$89,183

Walk Away Above

$89,638

• Recent buyers paid ~$911 below MSRP

Price Breakdown

Est. Dealer Cost$80,184

Est. Invoice$81,986

Holdback (est.)$1,802

MSRP (Sticker)$90,094

Asking Price$91,094

Markup+$1,000

Est. Dealer Margin on This Car$10,910

Percentile91% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold846

Avg Markup-$911

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)+$249

Avg Markup (Sequoia)+$643

% Below MSRP34%

Avg Days to Sell24 days

Avg Sold Markup-$391

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