Deal Sheet: 2026 Sequoia Limited 4WD

Zeigler Toyota of Racine · Mount Pleasant, WI · VIN: 7SVAAABA8TX098497

Negotiation Guide

Opening Offer

$76,620

Fair Price

$78,120

Walk Away Above

$78,382

• Recent buyers paid ~$523 below MSRP

Price Breakdown

Est. Dealer Cost$69,992

Est. Invoice$71,565

Holdback (est.)$1,573

MSRP (Sticker)$78,643

Asking Price$78,643

Markup$0

Est. Dealer Margin on This Car$8,651

Percentile65% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold766

Avg Markup-$523

Median Markup$0

Best Deal-$6,874

Worst Deal+$7,486

% Sold Below MSRP73%

Avg Days to Sell37 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$93

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$251

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