Deal Sheet: 2026 Sequoia Platinum 4WD

Ira Toyota · Danvers, MA · VIN: 7SVAAABA8TX098192

Negotiation Guide

Opening Offer

$85,994

Fair Price

$87,494

Walk Away Above

$87,953

• Recent buyers paid ~$919 below MSRP

Price Breakdown

Est. Dealer Cost$78,688

Est. Invoice$80,456

Holdback (est.)$1,768

MSRP (Sticker)$88,413

Asking Price$88,413

Markup$0

Est. Dealer Margin on This Car$9,725

Percentile68% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold864

Avg Markup-$919

Median Markup$0

Best Deal-$11,401

Worst Deal+$7,587

% Sold Below MSRP70%

Avg Days to Sell39 days

Dealer Profile

Inventory618 vehicles

Avg Markup (All Models)-$220

Avg Markup (Sequoia)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$356

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